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[HanCinema's Digest] Cinema Snippets

South Korea's ScreenX excites advertisers, find out what film festivals are taking place this spring, keep an eye on Variety's coverage of the Jeonju International Film Festival, and CJ CGV absorbs Turkey's biggest cinema chain.

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"Academic Paper on the Immersion Capability of ScreenX"

It should come as no real surprise that while Korean cinema and the stories it tells are popular around the world, the country is also a leader when it comes to the technology driving the movie industry. CJ CGV's "ScreenX" is one such cutting-edge technology that has interesting implications for how we experience moving images and has exciting implications for advertisers: "Park argued that ScreenX maximizes the physiological reaction of the viewers watching film trailers, and generates more favorable response for the products in the commercial films".

...READ ON KOBIZ

"Spring, Full of Film Festivals"

What better way to celebrate cinema that with festivals! Kobiz mentions four festivals to go and support between the mouth of March and May, including the Seoul Independent Documentary Film & Video Festival, the Busan International Short Film Festival, the Green Film Festival in Seoul, and the Jeonju International Film Festival! What a pleasure!

...READ ON KOBIZ

"JEONJU INTERNATIONAL FILM FESTIVAL"

The 16th Jeonju International Film Festival is Korea's second-largest film festival after Busan. And if you want to stay in the loop, keep an eye on this page on Variety for their world-class coverage of this fantastic spring festival. Better still, plan your own trip to Jeonju and see for yourself!

...READ ON VARIETY

"CJ CGV, Partners to Pay $688 Million for Mars Cinema"

Wow, Korea's largest cinema operator, CJ CGV, has recently purchased Turkey's biggest cinema company (Mars Cinema Group) for $688 million: "CGV already operates 249 multiplex theaters with a total of 1,853 screens in South Korea, the U.S., China, Vietnam, Indonesia and Myanmar. CJ Group is among the family-run conglomerates known locally as the chaebol, that dominate South Korea's corporate landscape".

...READ ON BLOOMBERG

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