[HanCinema's News] "Wedding Impossible" Confirms Product Placement From Audi
By William Schwartz | Published on
On March 6th, the ongoing tvN television drama "Wedding Impossible" confirmed that the South Korean car company Audi had compensated them in order to allow their new automobiles to be featured in the romantic comedy. The Audi Q4 Sportback and the RS e-tron GT are two of the six cars to be featured on the show. As much of the action revolves around transport in the busy lives of corporate heirs, there have been many scenes where the inclusions of cars of some sort is appropriate.
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"Wedding Impossible" details the romance of characters played by Jeon Jong-seo and Moon Sang-min, as the leading lady enters into a contract with the leading man's brother to enter into a false marriage contract. A representative for Audi expressed confidence in this confirmation of the product placement that this marketing decision would have a positive impact on the brand. "Wedding Impossible" had ratings of 3.986% in its most recent episode, the fourth, which aired on March 5th.
Written by William Schwartz
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.