Jeanie Han says 'Story matters'

"Korean films are strong in stories. Therefore, more focus should be on plots not visuals".

"The Korean film industry should pay more attention to stories" to succeed in the US film market, said Korean American Jeanie Han (40), a Senior Vice President at Paramount Pictures, at a press conference in Seoul on Dec. 1. She visited Seoul as a key note speaker for 'Convergence Content Insight 2009' held on the same day. The conference is organized by Korea Creative Content Agency.

When she was in 3rd grade in elementary school Han's family moved to the US. She worked as a consultant after receiving a Ph.D. in Business Administration (marketing) from the University of Southern California. She entered into the film industry in 2002 when she accepted the proposal from Dream Works Pictures. Prior to Paramount Pictures, she was vice president of Dream Works Pictures. She was optimistic about the Korean film's success in the US market.

brilliant. And its future is bright", she added. She took "Oldboy" by director Park Chan-wook for instance. The film is used as a material at elite film schools in the US.
"The film has new stories which Americans can't even imagine in their dreams. He twisted the stories and used violence but that was new and creative".

"Contrary to American films, story development is not that strong in Korean films. They do have happy endings, but end in tragedy in most cases", she pointed out about features of Korean films. "But that's why they are attractive", she added.
She talked positively about Korean actors who entered into Hollywood such as Lee Byung-hun (G.I.Joe: The Rise of Cobra) and Rain ("Ninja Assassin"). She gave advice that "English skill is critical to be successful in the US film market".

"Asian actors in Hollywood play action roles, doing martial art, or ninjas in most cases", she added, "if actors from Korea improve their English skills they will be able to play diverse roles. That is a matter of time".

With the theme of 'Convergence in the film Industry: New and Innovative Marketing and Distribution Strategies', she said in her lecture, "Digital production is the current trend". "As digital quality improves directors who stick to analogue production will use digital equipment with the passage of time", she forecasted.

The Source : KOCCA

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