[Press Release] CJ ENM Highlights the Impact of K-format with 'Apartment404' at MIPFORMAT

Published on 2024/04/14

('Apartment404' session at MIPTV / Courtesy of CJ ENM)

Leading entertainment company CJ ENM hosted a captivating session spotlighting 'Apartment404' at MIPFORMAT.

Produced and distributed by CJ ENM, 'Apartment404' airs on No.1 K-content channel tvN in Korea and is globally available for streaming on Prime Video. This mystery variety show delves into true, unprecedented events in Korean apartments. Six residents are invited to a secret-filled apartment, where they confront mysteries and uncover secrets. Each episode transports the residents to a different time, evoking retro vibes, laughter, showcasing the residents' fantastic chemistry, and keeping viewers intrigued. The show is set against the backdrop of real-life incidents that occurred in various historical eras, allowing viewers to experience the charm and historical events of each era.

Led by the Main Producer Jeong Cheol-min, renowned for his work on 'Running Man' and 'Sixth Sense', 'Apartment404' offers a fresh take on the mystery genre. Seamlessly blending elements of nostalgia, humor, and suspense, the show captivates audiences with its innovative approach.

Reflecting on Apartment404's essence, Jeong elaborated, "The title 'Apartment404' draws inspiration from the '404 Not Found' error message, symbolizing our quest to uncover hidden mysteries. Setting a non-scripted show within apartments provides a fresh perspective, tapping into their cultural significance in South Korea. By merging real-life incidents with mystery, the show creates a unique genre, immersing both cast and viewers. Retro aesthetics add a nostalgic touch, resonating across generations. With a star-studded cast including BLACKPINK's Jennie and comedian Yoo Jae-suk, 'Apartment404' epitomizes our commitment to innovative entertainment".

Sehee Jang, Head of Global Marketing at CJ ENM added "The show has garnered significant attention across diverse markets, solidifying its status as a must-watch program spanning from Asia to Europe to the Americas. CJ ENM's remarkable achievements in K-content and global entertainment production serve as a wellspring of inspiration for creators".

Meanwhile, CJ ENM is solidifying its presence in the mystery game show genre on the global stage. The UK version of 'Genius Game' is set to premiere in May on ITV, following its successful localization in the Netherlands. Rising this trend, 'Apartment404' is emerging as the next potential 'Genius Game' to captivate audiences around the world.