"Unintentional Love Story", "Happy Merry Ending", The Second Movers of BL Dramas

The spread of the BL genre consumption culture is divided before and after the release of "Semantic Error". It has been proven through "Semantic Error" that the BL genre becomes money in earnest. As a result, numerous rookies, especially male idol members, were eager to become the second Park Seo-ham as they announced their appearance in BL genre. On top of that, latecomers who will take over the box office baton of "Semantic Error" are drawing attention.

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Recently, the BL (Boys' Love) genre has been in the spotlight as a blue ocean in the movie and drama industries. This is a syndrome that started with Watcha's "Semantic Error", which caused a sensation last year. The BL genre, which was mainly consumed by teenage women, has now proudly become a major. The public's view of the BL genre has also changed. As more open social sentiment has been established, the number of viewers who can accommodate the BL genre has expanded. BL dramas differ only in gender and flow in the same structure as other romance dramas. The negative prejudice of the past was gradually broken through various works, which created a new perception of the genre. It also caught enthusiasts while satisfying the sluggishness of the romance genre.

First of all, TVING's "Unintentional Love Story" is a heart-throbbing romance drama about the story of two men who fell in real love in a relationship that begins with a lie. Thanks to the original work that set up the fandom, it attracted keen attention from the production stage and became so popular that it formed a fandom after its release.

Such an explosive response has been proven by actual figures. In the first week of April, "Unintentional Love Story" ranked fifth in the TV-OTT integration topic, and also ranked eighth in all paid subscription contributions in TVING. In particular, the main character Cha Seo-won ranked fifth in the topical cast category, signaling the birth of a new rising star. What would be the response of overseas consumers who are more actively consuming the BL genre than in Korea. In Japan's OTT Rakuten, it achieved the first weekly sales comprehensive ranking in April, and ranked first monthly in the Korean drama category and third annually. It ranked fifth in North America on the global platform iQIYI.

On top of that, "Happy Merry Ending", a drama of popular webtoons, will take over the box office baton. "Happy Merry Ending", released on the 27th, is a music romance drama in which wedding celebrator Seung-joon and wedding accompanist Jae-hyeon meet to comfort and permeate past pain and become melodies for each other. The original "Happy Merry Ending" has been well received for its high probability and distinct emotional lines. The drama also emphasized the vividness that can only be felt in the drama content while keeping the original work intact.

The cast, considered the most important in the BL drama, also satisfied the original fans. Lee Dong-won, a member of the idol KNK, was the wedding singer and vocal trainer Seung-joon. Seung-joon, who had a natural talent for composing and singing, but became defensive about everything in the world after suffering great wounds in the past, met with Lee Dong-won. Unlike his first drama appearance, Lee Dong-won showed off his stable acting skills and increased his immersion. The opposite role, the wedding accompanist and cafe owner Jae-hyeon, was played by actor Seong Tae. Seong Tae is a person who is gradually building up acting filmography by appearing in works such as "Nevertheless" and "Hometown Cha-Cha-Cha".

On YouTube and other sites, fans are giving various favorable reviews, such as, "It's good to see the game with workmanship, not sensationalism", and "It wasn't awkward at all because the male actors' chemistry matched so well". As a result, attention is being paid to who will win the second "Semantic Error" title.