Actor Song named PR ambassador

Published on 2011/12/13 | Source

Actor Song Seung-heon, left, poses for a photograph after being appointed as a PR ambassador for cultural sharing by Kim Byung-kook, president of the Korea Foundation, at the Diplomatic Center in southern Seoul, Monday. / Courtesy of the Korea Foundation

By Park Si-soo

Actor Song Seung-heon has been appointed as a PR ambassador for cultural sharing whose role is promoting Korean language, food and other cultural heritages overseas.

The appointment ceremony was held Monday at the Diplomatic Center in southern Seoul, the Korea Foundation said Tuesday.

The foundation is a state-run institute facilitating academic and cultural exchange programs.

"Song will attend a wide range of events to increase global awareness of Korean culture", it said in a release. "We believe his work will help polish the country's national brand".

The 35-year-old celebrity said he will "do his best to promote Korean culture worldwide".

Song started his career as an entertainer in 1995 and jumped to stardom in the early 2000s after appearing in smash-hit TV dramas and films. He has a strong fan base not only in Korea but also other Asian countries, including Japan, China and Hong Kong.