[HanCinema's Digest] Food Lovers' Lane

Celebrity Chef Gordon Ramsay continues to make the case for Cass, Eat Your Kimchi stars Simon and Martina share their tips for exploring a new city's food scene, wine researcher Sookyung Henriet wants to up Koreans appreciate of wine, and BuzzFeed has 29 reasons why Seoul has some of the best street food in world.

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"Ramsay goes out of his way to give flavor to Cass"

British celebrity chef Gordon Ramsay is back in Korea to defend it's biggest beer brand, Cass: "Following last year's endorsement campaign, he is on his second crusade for the Korean lager that is often the butt of jokes among Korean beer drinkers". Cass has been criticised in the past (especially by foreigners) for being a rather weak beer, to put it mildly. But Ramsay has added his name to Cass' cause; by offering a third person view, says an OB representative, "[Ramsay] can propose an objective, transparent solution to situations that Koreans with little social experience in professional careers or flirtation often encounter". What do you think of Korea's local brews?

...READ ON THE KOREA TIMES

"YouTube Stars Simon & Martina's 5 Universal Rules for Exploring a City's Food Scene"

Simon and Martina are vlogging superstars. While the Canadian couple were living in Korea, their Eat Your Kimchi website probably "mapped out just about everything you'd want to eat". With over a decade of experience in Korea, Japan and elsewhere, Simon and Martina have some great advice on how to navigate in and around any new food scene you find yourself in. "When we travel somewhere, I look up what kind of food they have", writes Martina, for example. "I try not to specifically look up locations". Click on through their recent interview on Food & Wine for more top tips...

...READ ON FOOD AND WINE

"A South Korean Startup Wants to Pair Wine with Korean Blood Sausage"

Sookyung Henriet's mission is to help "South Koreans to connect with wine by providing accessible introductions". In a recent interview with Korea Exposé, Henriet, who studies wine professionally, believes Korean's appreciation of wine could be improved (they "tend to go to the department store and buy whatever is cheapest"). After moving to Korea last year, she started her own subscription-based wine service, "Soo de vie" ('water of life'). Her entrepreneurial efforts are still in its early days, and she still faces challenges to get her new business fully off the ground. Have you wined and dined in Korea before? Let us know about your experiences and what you think of Henriet's mission in the comment section below...

...READ ON KOREA EXPOSE

"29 Reasons Seoul, South Korea Has The Best Street Food In The World"

BuzzFeed staff writers Lauren Yapalater and Matt Stopera state upfront that they are not actually food critics, but it doesn't take a food guru to know that South Korea's street food is some of the best in the world. "Seoul, Korea has the best street food in the world", they write, "So, in the best interest of world issues, we tried all the street food we could find". From fried milk to cheese buttered baked scallops, the delectables on display on the streets of Seoul are a gastronomical treat, an experience that travellers to Korea say they are most looking forward to.

...READ ON BUZZFEED