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"Jewel In The Palace" enthralls Chinese viewers

More Chinese households are ordering additional TV channels these days to watch the Korean historical TV drama "Jewel In The Palace" ("Dae Jang Geum"), according to Chinese sources on Sept. 27.

Households in Beijing's poorer neighborhoods are unable to watch the series, which is aired by China's Hunan Satellite TV. An increasing number of such households are willing to pay 80-130 yuan (about 12,000-20,000 won) to have the required channel installed, mainly to watch "Jewel In The Palace".

The newspapers also reported that TV transmission firms have been flooded with calls from viewers recently as residents of aged apartment buildings are currently only able to watch about 20 channels -- 15 CCTV channels (covering news, economy, living, sports, art, movies, TV dramas, music, children's programs and overseas programs), Beijing TV (BTV) and several satellite channels.

Transmission firms based in the vicinity of downtown Beijing have seen their revenues soar on the popularity of "Jewel In The Palace", while viewers have been having more channels installed to watch the series and enjoy a wide range of other programs as well.

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