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Movie Deals Made at PIFF's Pusan Promotion Plan Support Asian Films

A busy market place for Asian movie-selling and buying is held on the sidelines of the ever popular Pusan International Film Festival. PPP, or the Pusan Promotion Plan, as it's called, is a place where talented Asian directors can meet with producers and investors from around the world for talks on commercial ventures.
"I'm here in Busan to scat on the program, so we're really looking for the best Asian films for our festival which happens in July. I know that Busan has the best Asian films and the newest, and the biggest selection of any festival really in the world".

"I think it's really remarkable, sort of a launching ground for Asian film makers. It's pretty exciting to see how the Asian film industry is burgeoning".

Along with the screenings, there is a buyers' lounge to further cater to the growing need for effective promotion and networking between sellers and key international buyers of Asian films.

"Since 2000, PPP has provided the Korean movie industry with venues for direct sales and promotion of Korean films. Last year, it expanded its scale to accommodate other Asian countries such China, Japan and India".

This year, PPP has further expanded its guest list to invite the European Film Promotion, which was founded in 1997 during the Berlin International Film Festival.

"We're working on the development of the screen plays of several Korean films, including 'My Wife is a Gangster', 'Il Mare','My Sassy Girl' and 'A Tale of Two Sisters' as well as the most recent one 'Oldboy'. We're working with Universal Pictures".

As Korean films are getting ever more popular in overseas markets, many here are asking the big question: how do we sell Korean films to a world audience?

"In order to successfully market Korean films abroad, I think we should focus more on the elements that are truly Korean. If you take the example of director Kim Ki-duk, who is a provocative character, you can see how well his unique 'Korean-ness' plays a role in attracting foreign viewers".

Film-financing in the Korean industry was debated in a panel discussion covering the structural problem of project investment.

This is often heavily influenced by entertainment conglomerates that own many of the multi-complex movie theater chains and calls were made for seperate project investment for artistic and alternative films.

Arirang TV

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