"My Golden Life" Shin Hye-sun Is First in Drama Actor Brand Reputation

Actress Shin Hye-sun came in first in drama actor brand reputation in February.

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On the 4th, the Korean Institute for Corporate Reputation analyzed 275,747,133 brands of 100 actors in the drama, which was broadcasted from January 2 to February 3, 2018, measured and released the results of brand participation, media volume, and communication.

According to the Korea Corporate Reputation Research Institute, the ranking of drama actors' brand reputation in February was ranked as follows: Shin Hye-sun, Lee Seung-gi, Baek Jin-hee, Lee Bo-young, Jung Yoo-mi, Go Hyun-jung, Shin Se-kyung, Jin Goo, Go Joon-hee, Jung Jin, Park Si-hoo Lee Jin-uk, Kim Rae-won, Brian, Oh Yeon-seo, Lee Junho, Jung So-young, Jeon So-min, Jung Eun-chae, Lee Soon-jae, Bong Tae-gyu, Jang Hyuk, Seo Ji-hye, Jung Eun-ji, Jang Seung-jo, Huh Yool, Cha Seung Won, Park Hae Soo, Ko Sung-hee, and Go Kyung-pyo.

Shin Hye-sun brand, which ranked No. 1, was analyzed as the participation index 2,013,228, the media index 3,166,004, the communication index 749,376, the community index 2,254,773, and the brand reputation index 8,183,381.

It was followed by Lee Seung-gi of tvN "A Korean Odyssey" and Baek Jin-hee who played in KBS 2TV "Jugglers". First, the Lee Seung-gi brand ranked second with the participation index of 1,539,585, the media index of 2,204,788, the communication index of 2,016,000, the community index of 1,353,183, and the brand reputation index of 7,113,556. The third ranked Baek Jin-hee brand was analyzed as brand participation index (3,435,722), communication index (1,130,136), communication index (539,136), community index (1,598,941), and brand reputation index (6,703,934).