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New TV corner on mens' grooming

Promotional image for "Get It Grooming", a new corner on beauty trend on "Homme 4.0" / Courtesy of CJ E&M

Cable channel XTM is adding a corner on grooming to its men's trend-watching show "Homme 4.0". The new segment "Get It Grooming" is inspired by On Style's "Get It Beauty". With singer-turned-actress Eugene as the host, the women's beauty show is responsible for increasing the sales of the numerous products it has featured.

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The male version which will begin airing on April 4 incorporates many sections of the original such as blind testing for the best products in a category with a panel. Beauty expert Doh Yoon-bum will host the new spot. "Homme 4.0" focuses on fashion trends, presented by stylists Jung Yun-ki and Kim Min-joon.

The first episode will discuss identifying one's skin type and establishing an appropriate cleansing routine.

By Noh Hyun-gi

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