tvN Alters Formation Time This March, Changes Timeslot for Monday-Tuesday and Wednesday-Thursday Dramas

General entertainment channel tvN will carry out a reorganization by deploying prime time on weekdays.

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TvN will start adjusting its set-up to suit viewers' lifestyle patterns starting March. According to the recent trend of faster hours off work due to the implementation of the 52-hour workweek, the company will move up the prime time slot, which has an active viewer rating, and deploy a variety of specialized content considering the target audience. The changes include the fact that dramas will be operated in a time zone segment based on target and genre characteristics and that the competitiveness of weekday entertainment programs will be increased by organizing anchor entertainment programs during prime time on weekdays.

First of all, Monday - Tuesday dramas will be rescheduled to begin at 9PM. Dramas that can be watched by various audiences are in line-up starting with "A Piece of Your Mind" that begins on the 23rd of March. "A Piece of Your Mind" is about the romance between an AI programmer and a classical recording engineer. It is written by Lee Sook-yeon and helmed by PD Lee Sang-yeob-I.

Wednesday - Thursday dramas are moving up from 9:30PM to 10:50PM and target-oriented content will be deployed in those time slots. Yoo Seung-ho and Lee Se-young's "Memorist" begins on the 11th of March. Based on a webtoon of the same name, "Memorist" tells the story of a detective who 'reads' memories coming across a series of mysterious murders.

Wednesdays and thursdays bring about entertaining TV shows for viewers at 9PM.

"Yoo Kids On the Block", which continued its warm and pleasant talk with people from all over the nation, confirmed Wednesday night's 9PM announcement of the new season on March 11th. This is a response to the requests to meet " Yoo Kids On the Block" earlier than the existing timeslot of 11PM. "Hospital Playlist" by Sin Won-ho and Lee Woo-jeong-I, who created a sensation with the "Answer Me" series and "Prison Playbook", confirmed a spot on Thursday at 9PM starting on the 12th of March. "Hospital Playlist" is the story of people who live an ordinary day that feels special at a hospital, which is called a miniature version of life, as people are born and die there. After the drama is an anchor TV show, expected to continue strengthening the competitiveness of tvN's entertainment line-up, while the once-a-week drama will be run flexibly by its organizing strategy.

With this, Monday - Tuesday dramas will begin at 9PM, Wednesday - Thursday dramas at 10:50PM and Saturday dramas will remain at 9PM from March onwards. It is expected that entertainment shows will have a variety of and abundance of fun by organizing entertainment programs for regular and seasonal shows, culture and sports, including anchor programs to be organized on the 9PM block of the channel.

"As the media environment is changing rapidly, we need to break the traditional method of organizing contents by time and we need flexible organizing strategies that suit the characteristics of the content", said Lee Ki-hyuk, director of CJ ENM's media contents' planning bureau. "Through this reshuffle, we will meet the diverse needs of viewers and provide them with more diverse contents", he said.